December 5th, 2024

New Generative AI Tool Supercharges the Design Process for Emerging Brands

A computer monitor displays fashion design software, showcasing a turquoise midi halter dress from emerging brands. Options include fabric (silk) and style adjustments (halter neck, A-line). The background features abstract colorful digital graphs, highlighting the innovative design process.

Centric AI Fashion Inspiration for small and medium brands generates options and accelerates ideation for fashion retailers and brands

CAMPBELL, Calif., December 6, 2024 – Centric Software® is thrilled to announce the release of Centric AI Fashion Inspiration™ for emerging brands, a generative AI image tool for fast-growing companies in apparel, footwear and accessories. Centric Software provides the most innovative enterprise solutions to plan, design, develop, source, buy, make, price, allocate, sell and replenish products such as fashion, luxury, footwear, outdoor, home and related goods like cosmetics & personal care as well as multi-category retail to achieve strategic and operational digital transformation goals.

Emerging brands in the apparel industry face unique challenges. To stay competitive, they must rapidly introduce new products, often with limited resources. Design teams must create innovative styles while buyers and merchandisers often have creative ideas but no tools to communicate their vision. Generative AI enables product development teams to explore design ideas, fast. However, current tools and datasets are not specialized for fashion and do not integrate with existing design workflows.

Designed for small to mid-sized brands in any segment of the apparel industry, from garments to footwear, jewelry and bags, Centric AI Fashion Inspiration speeds up design, cuts time-to-market and generates on-trend styles and variations. Emerging brands can now gain a creative edge and outpace the competition using AI-generated design concepts, leveraging Centric’s vast fashion dataset.

Embedded in the cloud-based Centric SMB, the market-leading PLM platform for emerging brands, Centric AI Fashion Inspiration is trained on a vast, proprietary dataset, including over 1 billion clean fashion product images across 800 categories with 1000+ design attributes. As a result, the generative AI leverages fashion-specific knowledge to create unique, high-quality design ideas. Each product variation is algorithmically generated to ensure originality and to avoid replicating intellectual property.

Now both designers and non-designers can collaborate in the design process to fill in-season gaps quickly and embrace trending opportunities with just a few clicks. Design teams can streamline a constant flow of ideas and stay ahead of trends while capitalizing on new market opportunities.

“We are excited to extend our solution offering to emerging brands with the addition of Centric AI Fashion Inspiration for SMBs,” says Steve Carmody, Director, Global SMB Sales. “This solution will enable smaller design teams, already stretched for resources, to innovate faster and ensure they stay ahead of trends.”

Emerging brands now have access to the same AI design tools as the fashion giants, equipping smaller teams with the power to generate fresh ideas, improve team communication and alignment, and streamline decision-making.

“Centric AI Fashion Inspiration for emerging brands is designed to add efficiency and speed to product ideation,” says Chris Groves, CEO of Centric Software. “We look forward to seeing how brands and retailers innovate and bring products to market faster with this new solution.”

Learn more about Centric Fashion Inspiration.

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Centric Software® (www.centricsoftware.com)

From its headquarters in Silicon Valley, Centric Software provides an innovative and AI-enabled product concept-to-replenishment platform for retailers, brands and manufacturers of all sizes. As experts in fashion, luxury, footwear, outdoor, home and related goods like cosmetics & personal care as well as multi-category retail, Centric Software delivers best-of-breed solutions to plan, design, develop, source, buy, make, price, allocate, sell and replenish products.

Centric PLM™, the leading PLM solution for fashion, outdoor, footwear and private label, optimizes product execution from ideation to development, sourcing and manufacture, realizing up to 50% improvement in productivity and a 60% decrease in time to market.
Centric Planning™ is an innovative, cloud-native, AI solution delivering end-to-end planning capabilities to maximize retail and wholesale business performance, including SKU optimization, resulting in an up to 110% increase in margins.
Centric Pricing & Inventory™ leverages AI to drive margins and boost revenues by up to 18% via price and inventory optimization from pre-season to in-season to season completion.
Centric Market Intelligence™ is an AI-driven platform giving insights into consumer trends, competitor offers and pricing to boost competitively and get closer to the consumer, with an up to 12% increase in average initial price point.
Centric Visual Boards™ pivot actionable data in a visual-first orientation to ensure robust, consumer-right assortments and product offers, dramatically decreasing assortment development cycle time.

Centric Software’s market-driven, best-of-breed solutions have the highest user adoption rate, customer satisfaction rate and fastest time to value in the industry. Centric Software has received multiple industry awards and recognition, appearing regularly in world-leading analyst reports and research.